Now positioned on the opposite, not from their own beginning, not what you wanted to produce what is on the production, but from the beginning of your customers, your market, the brand was born the first thing we should look at the consumer's mind What has not been occupied valuable position, there is no place to attack first? Can you become the place to encroach on virgin land first?
Liu Xiang as yellow in the world sprint project was a historic breakthrough, Liu Xiang, the name will go down in history, back in the 110 meter hurdles on this project, Liu Xiang, who even more than the results, 100 years later, people still remembered Liu Xiang. As China's Liu Huan music of Big Brother, Big Brother as what is not? This is not to say, the key is people talking about the banner of popular music, the first that comes to mind is the song of so many both before the Olympic theme song singers have become the hot candidate, but in the end to pick a biggest names, the first one to enter Zhang Yimou is still the song of the mind.
To locate the father of Iris, "and valuable position," further specifically, the development of a "term occupation of the brain" concept, namely: the positioning is to make your brand occupies in the brain, a word the customer. If Glanz on behalf of "microwave oven", Gree stands for "air conditioning", Haier stands for "refrigerator"; Volvo stands for "security", Mercedes-Benz stands for "distinguished", BMW stands for "driving pleasure"; Colgate stands for "moth" Yunnanbaiyao stands for "bleeding"; on behalf of Head & Shoulders "dandruff", Pantene for "nutrition" Rejoice for "submissive", Evian stands for "high-end mineral water,"
Wong Lo Kat for "heat", on behalf of Starbucks' coffee." In the workplace, you are not a qualified employees is not important, it is important to convey to you the beginning of your boss, the boss's impression is particularly critical. In love, you have no money is not the key, the key is that you love talking about the behavior of the other person that you have the money, this is enough.
Traditional marketing is that "what the company selling the product, customers will buy products" entirely based on product-oriented, enterprises dominate the consumer in a position of passive acceptance. First is always the most popular, how can , for the astronauts began to surface in our minds the most out of who's name? There is no doubt that Yang Liwei, after Shenzhou VI, Shenzhou VII astronauts who we remember? Xu Haifeng, China's first gold medal winner, after a lapse of so long, we still remember, the same shot, behind champion Xu Haifeng you can count a few?
Personal brand building and brand companies donike free run 2, a truth In the mind of consumers is critical to your position unassailable, even if your product is not unbreakable. Volvo is the obvious example, the National Highway Traffic Safety Association has made anti-vehicle crash tests, and selected out the top ten safest cars, Volvo is not in the list, but did not affect it in the minds of consumers The "safe" position nike free 3.0, Nissan claims to be the safest of vehicles, Honda is also doing a lot of marketing on the safety of the article, but ultimately did not shake the Volvo's "safety" position.
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